8. November 2011 12:05
With the internet providing an extra window for customers to display their services and products, it is important to look at the importance of blogging and its effects on bringing quality internet traffic, rather than just window shoppers.
We have used our blog as a portal for relevant and sometimes fun articles based around businesses so that we can engage with people over business related matters. With a growing need for companies to promote their services using SEO sometimes there can be too much emphasis on quantity rather than quality. Although an article on say Justin Beiber may be a great way of increasing traffic, is this traffic absolutely relevant to your business? If you are a Justin Beiber memorabilia store, perhaps but if you are a financial advisor or IT consultant does it really benefit your business?
If you consider your website or blog as your shop window, what things would you put in it to attract passing trade? Obviously things that show what you do and what you are about and items that would attract passers by into looking into you further. With this in mind it is always a good idea to carefully think out what topics you want to cover on your blogs and what effect you hope they will have. Put it this way, if you were a shop store, say a greengrocer and you put sweets in the windows because it would attract lots of glances, how fed up would you be with people coming into your shop to ask you about sweets rather than what you do sell?
Enjoy blogging, it’s a great way to reach people that you wouldn’t normally reach but make it effective for you by concentrating on who you want to reach.
11. October 2011 14:39
We have known the annoyance of irrelevant sales calls for companies. For any company no matter what the size or industry category, sales calls can be an unwanted interruption to a business day.
We have always politely advised unwanted sales calls to send enquiries in writing or within an email so that their enquiries can be filtered and in persistent cases we take their details and politely let them know not to contact unless they are invited to do so in the future.
Lately we have had a rise in data companies calling to ‘substantiate’ company details such as names, phone numbers etc. We are always aware that giving details can open a flood gate of sales so please be careful what information you decide to make public.
The best ways to deal with sales calls (apart from signing up to us!!) is to make sure you are aware what information is listed in business directories both in paper form and on the web that people can readily access.
Always have a strategy for sales calls. For example if it’s a new enquiry let the salesperson know of an acceptable way to contact the company, such as email or in letter form but without giving extra data like contact names and positions away. We often give out an info@ or enquiries@ email if companies are happy for us to do so, but we wont give out a personal email address such as Nicola.Kent@.
When it gets to the stage that you remember or recognise a salesperson when they call, then they are probably bordering on nuisance. In these cases we tend to remind firmly but politely that if the company was interested they would have contacted them by now. We have only in very rare circumstances ‘bad listed’ a salesperson, but if it gets to that point we advise no contact at all.
Please do remember that sales people can be genuine and not all annoying! But be firm if what they are offering would have no benefit to the company at all so that they don’t waste their time calling you back.
Please let us know of any stories you have regarding bizarre sales calls and if you need our assistance please yell!