8. November 2011 12:05
With the internet providing an extra window for customers to display their services and products, it is important to look at the importance of blogging and its effects on bringing quality internet traffic, rather than just window shoppers.
We have used our blog as a portal for relevant and sometimes fun articles based around businesses so that we can engage with people over business related matters. With a growing need for companies to promote their services using SEO sometimes there can be too much emphasis on quantity rather than quality. Although an article on say Justin Beiber may be a great way of increasing traffic, is this traffic absolutely relevant to your business? If you are a Justin Beiber memorabilia store, perhaps but if you are a financial advisor or IT consultant does it really benefit your business?
If you consider your website or blog as your shop window, what things would you put in it to attract passing trade? Obviously things that show what you do and what you are about and items that would attract passers by into looking into you further. With this in mind it is always a good idea to carefully think out what topics you want to cover on your blogs and what effect you hope they will have. Put it this way, if you were a shop store, say a greengrocer and you put sweets in the windows because it would attract lots of glances, how fed up would you be with people coming into your shop to ask you about sweets rather than what you do sell?
Enjoy blogging, it’s a great way to reach people that you wouldn’t normally reach but make it effective for you by concentrating on who you want to reach.